June 2021

If you are a business owner and have thousands of customers buying your product or service on a daily basis, this sounds like a great formula for success. However, there’s more to the success formula than sales. You need to pay attention to your customer acquisition cost.

As a business owner, you have put in many long hours making sure your business is successful. But if you want to keep it growing in the years ahead, you will need to develop a brand strategy that will keep your business and its products or services appealing to both new and existing customers.

If you have a specific societal problem you would like to address, such as a charitable cause, educational issue, or even helping unwanted dogs and cats find their forever homes, you may be thinking about starting a non-profit organization.

If you are an employer and want to gain instant popularity with your employees, hand out bonuses at the end of the year, or any other time, for that matter. Along with showing your appreciation for their hard work, bonuses also demonstrate that you are willing to share your company's success with all those who are making it happen.